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Marketing

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Dr. Ahmad Rahal

Successful businesses are experts in customer engagement. Study this in marketing.

Marketers understand customer preferences and behavior. They develop integrated communication and selling strategies to align product features and options to customer needs and wants. At UAFS you can take marketing classes that immerse you in case studies and community projects. You can learn survey design and analysis by completing a market research study for a local company or use social engine optimization to recommend a new digital strategy to a small business.

Mix, Match, Learn, and Earn!

It is the flexibility of UAFS's Bachelor of Business Administration program which makes it so popular. You can choose concentrations from any of our business disciplines to create an academic experience tailored to your career goals. Have you always wanted to start your own business? Combine concentrations from management and accounting to gain a deeper understanding of both management and budgeting. Have your eye on a career in finance? Choose concentrations in finance and marketing to hone your fiscal and marketing strategies. With UAFS's B.B.A. program, you can mix and match your way to career success!

This 9-hour program provides you with fundamental coursework in integrated marketing communications, consumer behavior, and marketing research. All hours earned with this credential transfer into the B.B.A. program. A GPA of 3.0 is required for these courses. Click here to learn more.

This 9-hour program provides you with fundamental knowledge in e-business, social media, and digital marketing. All hours earned with this credential transfer into the B.B.A. program. A GPA of 3.0 is required for these courses. Click here to learn more.